Email is an effective, low-cost way to supplement personal sales, advertising, traditional mail and other activities to stay in front
of prospects and customers until they are ready to buy the first time, or buy again.
Permission-based email combines the low delivery cost of email with the rifle-shot targeting capabilities of traditional direct mail. Why is
it important to send email to people who opt-in? Your messages are more relevant to people who ask to hear from you. In one study, 76% of consumers said they
would delete an unsolicited email without reading it compared to just 2% who would delete an email that was sent with their prior permission. Opt-in lists also
yield higher response rates. Marketers report click-through rates up to 10 times higher than when they delivered the same messages to people who did not opt-in.
Building “Opt-In” Email Lists
A successful email marketing campaign starts with a quality list. Building your own email list doesn’t need to be difficult – and [[Brand]] can provide the techniques
and technology to make it even easier. Gather email addresses on your website through a simple “sign up for our newsletter” form, as well as other special offers and incentives.
We can also help you use offline promotions to gather additional email addresses.
Email Marketing Integration
Email is even more powerful when combined with other channels, like direct mail, websites, print advertising, telemarketing and more. Whether it’s used as a follow-up tool, or
to keep your services top-of-mind amongst customers, integrating email with all of your other marketing efforts is smart.
Let’s get started! You can contact us here.